Quote from kaveman1969 on Apr 11th, 2010, 10:51pm:I've been watching the WWF/E since the WWWF days when Superstar Graham was champion, so I hope I can help shed some light on this.
This is what I've read at various times while wondering the same thing. I can track down sources at another time if you want, this is just what I remember off the top of my head.
Vince Sr. wanted a secondary title, so he brought Ted DiBiase into the area as the already crowned North American Champion. I don't recall ever hearing who he supposedly won the belt from, from what I recall he just showed up in the WWF as the NA Champion.
Patterson came into the WWF and was eventually booked to win the NA title from DiBiase, which he did. Apparently, Vince Sr. found out around this time that Bill Watts had a North American title as the main title in the Mid-South area.
Vince Sr., wanting the more prestigious title, sent Patterson away to the "tournament" in Rio De Janeiro and brought him back as the Intercontinental Champion. The thinking being, as you said, it was more prestigious to be champion of NA and SA than just NA.
As for the fake tornament in Brazil, this also occured when then NWA Champion, Buddy Rogers, split with the NWA after a controversial match with Lou Thesz.
In April of 1963, Rogers was awarded the first WWWF Championship after a ficticious tournament in Rio De Janeiro, and went on to lose the title to Sammartino.
So, I can only guess it was an homage almost to have Patterson become the first IC title holder in the same way.
Anyway, that's what I've read and understood about it. Hope that helps.
Just to add a little information, I've heard that the reason that the location of the ficticious tournament was announced as being Rio de Jainero is that it was an inside joke the front office made about Patterson being gay. Apparently Rio is a place known to have a large amount of gay people.
The first wrestling card I ever attended as a child was a WWWF card in a high school gym in New Hampshire where the main event was Pat Patterson defending his title against Ken Patera. I was amazed at how much more exciting the match was than the matches they showed on TV. There was one point where Patterson grabbed the timekeeper's hammer that he uses to ring the bell at the end of a match. Patterson took the hammer and hit Patera over the kneecap with it. That was the most "hardcore" thing I had ever seen at that time, LOL. Eventually Patterson was counted out, and so he kept the title. In fact, Patterson was lying on the ground just 2 or 3 feet in front of me when he got counted out, as I was in the front row. They didn't have any security barriers back then. Some fans next to me where talking about helping Patterson to his feet so he wouldn't get disqualified but then one fan yelled "Don't help him! They'll disqualify him!" LOL
Earlier in the night, Hulk Hogan defeated Tito Santana, which was the biggest star Hogan had wrestled so far in WWWF as he was new to the promotion and the month before his opponent had been Rene Goulet. They kept building Hogan up as a heel and then he just disappeared from WWWF. No explanation was ever given when a star wrestler left the area; I always hated that, acting as if we fans wouldn't notice someone had left and wouldn't want some explanation for his sudden disappearance!
Then on TV it was announced that there would be a return match coming to that same general area, but this time it was held at The Civic Center in Portland, Maine where Patera would get another shot at the title. What was confusing is that Patera walked to the ring with The Intercontinental Title around his waist! I heard some fans in the crowd say that Patera had won the IC Title from Patterson a few nights ago in Madison Square Garden. So, the match turned out to be Patterson trying to reclaim the title. This time Patterson hit Patera over the head with a chair and Patera appeared to be bleeding from around one of his eyes. It was a double DQ. That was the first time I ever saw a wrestler bleed in a match I attended.
Patera went on TV the next week with a patch over his eye claiming Patterson had injured Patera's optical nerve. That was to set up another match but I didn't get to go to that.